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公益活动方案八篇(优质)

格式:DOC 上传日期:2023-05-04 12:10:32
公益活动方案八篇(优质)
时间:2023-05-04 12:10:32     小编:zdfb

为确保事情或工作顺利开展,常常要根据具体情况预先制定方案,方案是综合考量事情或问题相关的因素后所制定的书面计划。那么方案应该怎么制定才合适呢?接下来小编就给大家介绍一下方案应该怎么去写,我们一起来了解一下吧。

公益活动方案篇一

金马之家百万爱心献老区

关键词:公益活动舆论宣传经营人心促销

活动目的:公益性与商业性相结合的义拍义卖营销活动

响应政府“建设社会主义新农村”号召和“青春家园建设”关爱行动,与共青团武汉市委、武汉市关心下一代工作委员会、武汉市青少年发展基金会、武汉市农业局、武汉市文化局、武汉市卫生局、武汉晚报社、武汉市广播电视局、武汉晚报社、武汉爱心文化传播中心等单位联手,推出大型公益活动“金马之家百万爱心献老区”。

联合政府机构、社会团体、新闻媒体共同举办,增强该活动的性、公益性、新闻性和可信度,这是企业组织公益活动的关键问题。

在即将到来的销售淡季,推出与金马之家经营项目和营销活动紧密相连的大型公益活动,寻找挖掘新闻点,吸引大众眼球,提升品牌形象,带动淡季的人流和销售,并为旺季销售做铺垫。

活动意义:

1、提升品牌知名度和美誉度:义拍助学是一项大众关注度极高的公益活动,开展这次活动有几个好处,因为是公益活动,所以受众面较广,能快速推广品牌,且大众认知较快;

2、舆论宣传导向和新闻炒作:作为公益活动本身就有一定的新闻价值,通过合理的炒作为金马之家营销活动造势,增强大众对金马之家这一品牌的记忆、认知和好感。

3、提升企业形象及实际销售额:对于一个企业来说,获得大众认知便是企业的无形资产,社会效应越好,越能带动公司业绩飞升。

4、符合公司的经营理念:肖凯旋总裁曾多次在公司的会议上提出过企业使命感,在我们以全方位的产品定位解决了消费者的家装痛苦同时,我们同样要在公众心中媒体眼中塑造一个公益形象,营造优秀的企业文化,树立员工的价值观,通过经营人心的宏伟工程,为企业长足发展打下坚实的基础。

5、经济效益和社会效益双赢:

(1)通过整合优势资源,有效开展品牌形象战略目标;

(2)义卖(义拍)活动能有效吸引客流到卖场,从而提升经济效益,公众对于公益事业的热情较高,通过长期的公益活动,能获得良好的社会效益;

(3)因公益事业是政府部门极为关注的一项长久性事业,本次活动又联合了多家政府职能部门,从而树立良好的政府形象工程;

(4)事半功倍的营销推广效果:本次活动主题突出,题材鲜明,受大众及媒体、政府部门关注程度高;且活动本身易于操作,炒作空间大;又与商户互动,投入少,能取得事半功倍的品牌推广效果。

1.活动内容:

金马之家联合商户提供近百万价值的义卖产品,义卖款项作为爱心专款全部捐献革命老区的福利机构和弱势群体。

2.活动时间:20xx年5月开始启动,至,在近一年的时间里开展一系列爱心义卖义拍及捐赠活动。

3.义卖产品来源:

(1)由金马之家商户赞助义拍义卖商品,尤其是卫浴、地板、磁砖、橱柜、电器、家具等全国知名品牌的厂家有较强的品牌推广意识,赞助投入产品的积极性高,同意以公益赞助为由头,做商业促销活动。

(2)目前公司的武湖基地尚有一批库存家具、床上用品等,可以作为义卖商品。

(3)在近一年的时间里,组织8-10次公益性主题促销和若干次捐赠活动,估计每次需提供价值1-5万元的家具建材商品进行义卖,作为捐赠款项资助革命老区。

4.活动难度:这项活动需要部分厂商配合,提供义拍商品。但是参与此次活动能给商家带来多项有形的回报,因此,说服商家提供拍卖品是可行的。

5.活动启动时间:5月27日、28日,每日一次,每天拍卖时间约为2小时。

以后每月1-2个周末定点举行义拍义卖公益活动。

以湖北省大别山革命老区为主要扶助对象,可以深入到大别山老区如:红安、麻城、大悟、罗田、英山、黄陂、新洲等地,根据不同时段,组织品牌磁砖、地板、洁具、橱柜橱配等厂家参与,推出相关主题促销活动,例如可做如下主题活动:

1.7-8月,高考后推出资助老区高考状元

2.9月,九九重阳节,如到老将军故里,为老将军或者其后人亲属献爱心

3.10月,为革命老区的福利机构献爱心

1.《武汉晚报》扶助行动栏目

2.《武汉晨报》

3.武汉电视台《百姓连线》

4.湖北广播电台

1.本次义拍活动为无底价义拍,即所有拍品0元起价,参与竞拍者自由叫价,最低喊价幅度为50元人民币。

2.本次拍卖会拍品由金马之家的商户提供,主要拍品有床、床垫、沙发、餐桌椅、沙发床等拍卖品。

3.本次拍卖会所得款项用于资助革命老区弱势群体。

4.本次拍卖会在金马之家建材家居门前广场举行。

5.本次拍卖为无底价拍卖,最终得主由工作人员带到收银台缴款;

6.本次拍卖活动拟定于5月27-28日下午3点进行,提前展示拍卖品,由主持人现场详细介绍其品牌、功能等

7.拍卖师宣布拍卖开始,参与拍卖者开始出价。

8.每次叫价,拍卖师现场喊价3次,如没有人加价,拍卖师落锤,宣布成交。

9.工作人员现场将最后竞拍得主请上舞台,有电台、电视台进行现场采访。

10.由产品厂商代表恭贺该消费者成为金马之家爱心大使。

公益活动方案篇二

为在我校师生中进一步倡导扶残助残的良好风尚,树立理解、尊重、关心帮助残疾人的新观念,积极发展特殊教育事业,构建和谐教育,进我校研究决定,结合今年第二十个“全国助残日”,在我校师生中开展扶残助学募捐活动。

关爱残疾孩子,发展特殊教育。

组长:

副组长:

成员:

全校师生

5月4日——5月13日

六、活动安排

1、学校成立领导小组,并制定方案。(5月4日)

2、学校在醒目处挂出宣传横幅,并利用晨会时间宣读扶残助学倡议书。(5月5日)

3、各班办一期以“节省一天零花钱,资助残疾小伙伴”为主题的黑板报。(5月6日——5月7日)

4、各班组织募捐。(5月10日——5月12日)

5、各班召开募捐主题班会。(5月12日)

6、学校举行募捐仪式,然后对本次募捐活动进行小结,表扬在本次募捐活动中表现突出的学生。(5月13日)

公益活动方案篇三

为进一步凝聚社会力量做好脱贫攻坚工作,进一步在全社会弘扬扶危济困、互助进步的传统美德和奉献爱心、助人为乐的社会风尚,帮助更多的寒门学子圆梦大学,结合x县脱贫攻坚工作部署,以建档立卡贫困户及困难职工家庭中20xx年应届高考大学新生为重点资助对象,启动实施“扶贫扶智--x县20xx年脱贫攻坚助学活动”,制定本方案。

扶贫扶智助学圆梦

1.“全国扶贫业务管理子系统”建档立卡户(下同)中20xx年高考考入国家大专及以上并被录取的大学新生(军校、师范及委培等免费生不享受资助政策);

2.建档困难职工家庭中20xx年高考考入国家大专及以上并被正式录取的大学新生(下同)。

根据募集资金确定资助标准。

1.家庭确实贫困,且系建档立卡贫困家庭或困难职工家庭中20xx年应届高考录取的大学新生;

2.遵纪守法,品学兼优;

3.未获得其它奖学金、助学金资助,实际入学的大学新生。

8月10日前,符合申请条件的大学新生填写对应申请表、提供相关材料到对应单位进行申请。

(一)建档立卡贫困户家庭大学新生

1、个人申请。通过x县政府网x公告栏下载并填写《“扶贫扶智--x县20xx年脱贫攻坚助学活动”助学金申请表》(附件2),也可向所在学校资助中心或乡镇团委领取申请表。填写完整后,将申请表、录取通知书复印件(或录取信息截图)、身份证复印件、建档立卡证明复印件(四份材料各一式两份)交到所在乡镇团委,由乡镇团委统一收集上报,原则上不接受学生个人到县扶贫办、县教体局加盖公章。

2、初审汇总。各乡镇团委统一收集汇总并填写《“扶贫扶智--x县20xx年脱贫攻坚助学活动”学生基本信息统计表》(附件3),并提交乡镇扶贫办初审公示后,将统计表及每名学生的申请表、录取通知书复印件(或录取信息截图)、身份证复印件、建档立卡证明复印件交到团县委办公室,电子版发送至团县委邮箱x

3、核查审定。经县教体局资助中心查询录取情况、核对学生身份信息,县扶贫办信息中心核准建档立卡贫困情况后,确定拟资助对象,提交“扶贫扶智——x县20xx年脱贫攻坚助学活动”领导小组(附件1)予以审定受资助人员名单。

4、资金发放。经审核符合条件的对象进入助学档案,助学领导小组办公室将委托有关单位,采取银行转账集中发放的形式发放助学金。

(二)符合条件的困难职工家庭大学新生

向监护人所在单位工会组织提交资助申请,并填写相关申请表格。各单位将登记表、录取通知书复印件、身份证复印件、家庭情况说明等相关证明材料一并报送至县总工会帮扶中心,电子版发送至x。经县总工会审核公示后,提交“扶贫扶智——x县20xx年脱贫攻坚助学活动”领导小组予以审定受资助人员名单,由县总工会统一发放助学金。

(一)宣传发动(7月5日—7月15日)

各乡镇(街道办事处)、各单位及各帮扶责任人要针对贫困学子家庭的实际困难,开展有针对性的宣传,展现他们自强不息的精神,报道他们渴望用知识改变现状的强烈愿望;积极发动身边爱心企业、社会团体、杰出人士捐资助学,通过多种宣传途径,广泛传播“扶贫扶智”活动的思想理念,引起社会共鸣。

(二)组织实施(7月15日—8月15日)

各乡镇(街道办事处)、各相关单位要积极行动、密切配合,凝聚力量,形成合力。县委宣传部负责活动的宣传和典型事迹及人物的报道。县委统战部统筹活动的开展,整合各部门助学资金,通过线上线下多种渠道筹集善款。县工商联负责积极动员爱心企业及个人踊跃捐助善款,做好捐赠资金的管理、拨付等工作。县总工会、团县委、县妇联、慈善总会、红十字会等单位积极发动爱心企业、爱心人士捐资助学,组织受助学子与资助方座谈、爱心企业为贫困学生提供勤工俭学岗位、组织开展假期社会实践等多种形式,丰富圆梦助学内容。县扶贫办负责审核学生家庭建档立卡情况。县教体局负责受助学生入学情况及相关信息审核。x高中、x一中等高中要广泛宣川,建立受助学生信息库,及时更新学生信息,做好本校受助学生助学金及时全额发放,开展感恩教育主题活动等。县文广新局、县文联协同各单位负责筹备相关节目,举办助学金发放仪式。各乡镇(街道办事处)根据学生录取情况及时、准确、快速地核定资助对象的相关信息,建立受助学生档案。

(三)总结深化(8月15日—8月31日)

举办助学金发放仪式,表彰爱心企业(个人),帮助受助学生表达圆梦心情、讲述感恩心声。各乡镇(街道办事处)、潢高、一中等高中以“六个一”(附件4)为载体开展感恩教育主题活动,长期关注受助学生健康成长,引导受助学生坚定信念、懂得感恩。

(一)统一活动,务求实效。各乡镇(街道办事处)、各单位要充分发挥组织优势,积极行动,统一主题,统一口号,统一步调,确保“扶贫扶智——x县20xx年脱贫攻坚助学活动”取得实际效果。

(二)注重宣传,扩大影响。充分发挥主要媒体的宣传优势,利用微信群、微博、网站、报纸、电视等载体,大容量、高密度地开展“扶贫扶智——x县20xx年脱贫攻坚助学活动”主题宣传活动,解读当前精准扶贫工作中家庭贫困的大学新生面临的困难,凝聚社会各界对贫困学生的关爱,有效引导社会爱心人士和单位伸出援助之手,协助解决贫困大学新生面临的困难和问题。

(三)发掘典型,展现形象。充分挖掘家贫志坚的优秀学生典型,以寻访励志故事为主,真实反映当代贫困大学生的生活状态,通过捐资助学、捐岗助学等方式,整合社会资源,争取各界爱心人士和单位的支持。对活动中涌现出来的感人故事和事迹、助学典型要大力宣传报道,树立助人自助的公益理念,倡导助人为乐的社会新风。

(四)明确职责,严明纪律。各乡镇要及时广泛宣传,各帮扶责任人要积极协助申报,确保不漏一人,上报信息必须层层把关、层层负责。8月10日之后一般不再受理助学申请。各有关单位务必保证受助方信息真实,数据准确,不泄露个人信息。募集的捐款均通过x县企业扶贫协会进入全县统一的助学平台,要加强资金管理,自觉接受监督,确保爱心善款专款专用、捐资工作公开透明、资金拨付安全快捷。

(五)爱心互动,回馈社会。受助学生要客观正视目前存在的困难,自觉树立自强自立、乐观向上的积极心态,同社会各界一同树立打赢打好脱贫攻坚的信心,用优异的表现回馈社会关切。

公益活动方案篇四

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公益活动方案篇八

“青春情暖·亲青汇爱”区内困难群体关爱行动

xx年1月至2月

主办单位:团区委、区青年联合会、区青年商会

协办单位:区志愿者协会、xx区xx社会工作服务社、xx区xx社会工作服务中心、xx区力工家政服务部

统筹市、区青年联合会、区青年商会资源,对我区长者、残疾人、单亲特困家庭及外来务工人员子女等困难群体开展公益关爱活动。

(一)圆一个微梦想。

发动区内社会组织,收集其服务对象中困难群体的“微梦想”。组织青联、青商委员“认领梦想”,与社会组织共同为困难群体圆梦。(受助人员约xx人)

(二)做一件暖心事。

组织发动青联、青商委员,根据“微梦想”情况,为受助者开展有针对性的探访活动,以“梦想使者”身份与受助人结对帮扶。

(三)送一个能量包。

在活动开展过程中,为服务对象发放一个“亲青梦想能量包”,礼包分别装生活用品、过年货品等物资。

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